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Platinum-selling singer/songwriter Lloyd returns with a brand new visual for his single "Heavenly Body" featuring Rick Ross, from his TRU EP that was released in December via Young Goldie Music/EMPIRE. The EP also features Lloyd's RIAA gold certified hit single, "TRU."
Directed by Ryan Synder, the video for "Heavenly Body" is a sun-soaked, sensual masterpiece. Rick Ross' female-friendly verse blends perfectly with Lloyd's towering falsetto, while Lloyd's steamy shower scene takes center stage during the climax of the song.
Immediately garnering critical acclaim, Billboard already hailed TRU as “the most introspective and honest material he’s ever presented,” while Complex wrote that it, “showed a renewed focus on what matters to the veteran R&B singer who has built a career on honesty.” Vibe succinctly summed it up best as, “Fiery.”
Driven by the crooner’s instantly recognizable and undeniable voice, the EP’s first single and title track “TRU” has impressively amassed 15 million-plus Spotify streams, over 10 million Soundcloud plays, and 42 million YouTube/VEVO views.